PIECE IThe Plinth · Tee
Raised with purpose
Built on the standards that hold.
Intent
A plinth is the base that raises what stands above it. For PRIMAGEN, it represents foundation and dignity: the ground you stand on.
CCL
250 years. Four pieces.
America’s 250th
CCL is 250 in Roman numerals. Created for America’s 250th year, this first collection is built around four ideas: foundation, approach, discipline, and completion. Its names move from foundation to finish: The Plinth, The Portico, The Lyceum, and The Finial.
IThe Plinth · TeeFoundation
IIThe Portico · PoloApproach
IIIThe Lyceum · TankDiscipline
IVThe Finial · CapCompletion
Four pieces. One standard.
The CCL Series marks 250 years of the Republic, and the year PRIMAGEN was founded in its capital. Made for the men who pursue their prime, it draws on the structures, disciplines, and standards that endure. Each piece carries a name with a role. Together, they describe a way of living that is earned, rooted in the way this country was built: lay a foundation, prepare the approach, practice discipline, and finish well.
PIECE I PIECE IIThe Portico · Polo
Entered with composure
Prepared before the door opens.
Intent
A portico is the columned entrance to a building. For PRIMAGEN, it represents readiness and approach: the moment before you walk in.
PIECE IIIThe Lyceum · Tank
Refined by study
Sharper mind. Better bearing.
Intent
The Lyceum was a gymnasium in ancient Athens, where athletes trained and Aristotle taught. In 1838, future President Abraham Lincoln urged the Young Men’s Lyceum of Springfield to preserve what the founders built. For PRIMAGEN, it represents discipline: training body and mind so you can carry on the tradition.
PIECE IVThe Finial · Cap
Finished with distinction
Completion is the standard.
Intent
A finial is the piece that crowns a building’s highest point. For PRIMAGEN, it represents completion: the standard you carry into the last detail.
Every piece is rendered in Pentelic White.
Pentelic White
Named for the marble Greece sent to the Washington Monument in 1854, Pentelic White gives the collection a single, quiet signature. It is the common ground beneath four distinct pieces. Over centuries, the marble itself has weathered from white to a warm gold, a color only time can give.
Interior Inscription
Printed tonally on the low interior side seams of The Plinth, The Portico, and The Lyceum:
Proverbs 27:17 on the left, Dare Greatly on the right.
One is for the men alongside you, the other for the man in the arena. Together, they anchor our creed.
Washington Marker
On the upper back: a PRIMAGEN mark paired with Washington coordinates. The mark changes from piece to piece. The coordinates never move.
The references are local.
The tradition is American.
Arrives November 7. Receive the Inside Line for first access.