PRIMAGEN began among the men it’s made for.
PRIMAGEN was founded in our nation’s 250th year, inspired by America’s tradition of excellence. This milestone is not a finish line. It is a starting block. PRIMAGEN honors the men who built this country and set the standard for generations to follow. And it is made for the men who answer the call to carry that standard, across all avenues of life.
PRIMAGEN began long before it had a name. Its founder, Aris Nunez, has called D.C. home for more than five years. He came from California, where he studied business administration and marketing at Cal Poly, San Luis Obispo. His path to prime started early, with baseball and basketball, then football and wrestling, along with piano and academics. Over the years, from one coast to the other, that discipline has carried through his training and nutrition and into his work. He spent five and a half years at Gartner, working his way from business associate to enterprise account executive, serving clients across federal agencies, state governments, and Fortune 100 companies. He and the men he trains with and works alongside have sharpened each other, and still do. In Washington D.C., he founded PRIMAGEN for every man who keeps a standard no one asked him to keep, as our forefathers did.
PrimusFirst, foremost
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GenOrigin, birth, and creation
PRIMAGEN joins the Latin primus, first, with the Greek gen, origin. It names where a standard begins: first in you, then in everything you do. We build for the men who live by it.
True pedigree is not inherited. It is earned.
Prime is practiced physically, mentally, professionally, and in how a man shows up for his family and friends, his work, and his community. And it is strengthened in the company of men who expect more of themselves. Iron sharpens iron.
What we do from here will be measured by what we leave behind.
The future is ours to earn.
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